Keep Track of Your Brand

You should be keeping track of your brand online. There are many ways to do this–reading Digg, StumbleUpon, Del.icio.us, Reddit, and other social media mention sites. But there’s another resource to use that’s much more time-saving: Google Alerts.

You can go to the URL http://alerts.google.com. If you already have a Google account (AdWords, Adsense, Analytics, etc.), then you can just use your user name and password. Otherwise you’ll have to sign up for a Google account.

With Google Alerts, you can keep track of conversations around your brand name. You can receive e-mails whenever its mentioned–at the moment that Google finds a mention, or you can receive a summary of mentions. This is a useful tool that can help you know who is chatting about your website/product and what they’re saying about it.

The more you know about what people are saying about your product, the easier it’ll be for your to adjust your marketing plans or alter your product.

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Elements of the Promotion Mix—Blog Marketing

Most students of marketing already know about the 4Ps of the Marketing Mix: price, promotion, product, and placement. However, most people don’t know about the elements of the Promotion Mix, which I’ve abbreviated as A.S.P.P.D.I. The Promotion Mix can be applied just about everywhere. As with the Marketing Mix, it’s not an absolute guide but it’s supposed to help you strategize and make certain you’ve cornered most of the elements of a promotion plan. I’ve recently made an effort to come up with a Promotion Mix plan, which should help me market my blog Bizness Geek to the internet. Here, I describe a basic summary of each element of the promotion mix and how it can be applied to websites/blogs.
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